Few cities in the world offer the affluence, quality of life, weather, and established Mediterranean ambiance as Coral Gables does, as well as all the benefits of a major urban downtown site:
- Accessible to the employee population and visitors
- Convenient shopping
- High quality of available labor
- Luxury service image
- Metropolitan transportation
- Affordable and plentiful municipal parking
- Merchant Validation Program providing two hours free parking to shoppers
- A distinctive collection of more than 450 establishments, featuring:
- Exclusive apparel and accessory shops
- Specialty women's, men's and children's apparel
- Home entertainment
- Gifts and novelties
- Value-priced stores
- Beauty and cosmetic
- Travel services
- Banking and real estate
- Personal care
- Theatres and galleries
- Luxury hotels and fine restaurants
Miracle Mile and Downtown Coral Gables have experienced dramatic and successful growth in the past ten years, including several new office buildings - designed using Mediterranean bonuses - new luxury residential projects, and several new restaurants, galleries, theaters, and shops.
A Retail Development Program addressing Urban Improvement, Development/Retailer Marketing, Consumer Marketing, and a unifying positioning strategy is in place. The positioning strategy, consistent with consumer demand, while also differentiating downtown Coral Gables from its competitors, concentrates on home and lifestyle store formats such as linens, home accessories, value-priced furniture, sporting goods, photography, music, videos and specialty food. The program fosters quality cultural offerings that complement the district, such as theaters, galleries, lectures, book readings, and concerts. This cultural fabric serves as an excellent anchor point and builds off established restaurant traffic. To assist in the implementation, code changes including sidewalk cafes, valet parking, signage, and parking relaxations are now in effect.
Coral Gables retail districts cater to a wide range of shoppers and offer everything from value-priced goods to luxury items. Coral Gables is a draw for several national developers and retailers to the area.
The Village of Merrick Park - Developed by The Rouse Company, this $275 million mixed-use retail, residential and office project includes 800,000 square feet of high-end retail space anchored by Neiman Marcus and Nordstrom. More than 100 other select retailers include Tiffany & Co., Burberry, Coach, and Gucci. The project also includes 120 units of high-end apartments and 110,000 square feet of Class A office space. Over 3,500 parking spaces have been constructed to serve the development.
CORAL GABLES RETAIL DISTRICTS
- 1 - Flagler Street and North Ponce De Leon Boulevard.
- 2 - Southwest 8th Street between Red Road and LeJeune Road.
- 3 - North Ponce De Leon Boulevard between 8th Street and Navarre.
- 4 - Central Business District (CBD) Navarre to Palermo between Red Road and Douglas Road.
- 5 - Downtown and Miracle Mile (BID) Coral Way between LeJeune and Douglas Road north to Aragon, south to Andalusia.
- 6 - Design District south of Bird Road to Dixie Hwy between LeJeune Road and Ponce De Leon Blvd including Village of Merrick Park.
- 7 - Booker and Grand Avenue south of Dixie Hwy (US1) west of Douglas
- 8 - Dixie Hwy (US1) between Cabellero Boulevard and Riviera Drive.
- 9 - East of Red Road and north of Sunset Drive south of Dixie Hwy (US1) to south Alhambra Circle.
CORAL GABLES CATERS TO NICHE MARKETS
- The Good Life stage - Mortgage-free empty-nesters with high disposable income and many leisure-time activities.
- Working Women/Two Career families - Time-sensitive shopper, discriminating and heavy purchaser of beauty and fashion services
- Grey Market - Stable, frequent shoppers, often purchase children's and recreation-oriented products.
- Hispanic Market - Loyal consumers, well-traveled, spend heavily on children's products
- Young Married Affluent - Culturally-oriented, well-traveled, multilingual, interested in antiques, period decor and fashion forward
- Bridal - Looking for unique designs in gowns and jewelry, heavy purchasers and receivers of china, crystal and home.
